Angelika Cheng
I design intelligent digital products that transform complex systems into intuitive, engaging, and emotionally meaningful experiences.
- Product Expert since 2019
- Orlando · FL
What I Solve
I design intelligent products across AI, health, entertainment, spatial computing, and complex SaaS + LMS platforms: from Disney’s top-10 AR lenses to AI-native health coaching to a casting-and-learning platform I built end-to-end. I design the systems, states, and behaviors that make sophisticated technology feel effortless.
Where I've Left a Mark
Every company hired me because they had something difficult to explain or difficult to use and I made it understandable.
Questions I get asked
Consumer products, mostly. Health & Fitness and Entertainment & Hospitality are where I’ve gone deepest, and SaaS and education are where I’m expanding. But the through-line isn’t the industry. It’s taking something complicated (a product, a system, a piece of software) and turning it into a scalable system with effortless UI.
Most designers hand off a file. I hand off a system, and sometimes the code.
At Disney I designed AR lenses inside an IP approval pipeline, then wrote the style guide that let other designers ship them without me in the room. At LunaFit I inherited 300+ unlabeled frames as the only designer and rebuilt them into a component system while shipping weekly to roughly 30 stakeholders. For Truthful Acting I defined the product, designed it, and built it to production: four user roles with permissions enforced at the database level, not hidden in the UI.
The range isn’t decoration. Having worked in engineering, marketing, video and mobile UX means I can see a problem from every seat at the table, and I know what it costs to build what I’m proposing.
At Disney I learned that what I create myself will never be as great as what we create as a team.
In practice that means I bring engineering in before the design is finished, not after. Most of my best decisions came from a developer telling me what was cheap and what wasn’t. I’d rather be corrected early than right late.
It’s a false binary, and the honest version is that I’m fast on the surface and slow on the foundation.
My standards come from working with Disney, NBC Sports and AdventHealth, where a thing didn’t ship until it was right. But I learned the other half at LunaFit: I was the only designer on a live product, and shipping weekly mattered more than a perfect system on day one.
So screens get to be rough and iterate. Tokens, states, error handling and permissions get built properly the first time. Those are the expensive things to change later. Speed on a mature product comes from having built the foundation, not from skipping it.