Angelika
Cheng
Onboarding required 17 data points upfront, with the biggest drop off before account creation.
Decision: Replaced it with a coach led, state driven dialogue that delivers value immediately and collects inputs over time.
Retention dropped sharply between D1 and D3, with users disengaging after receiving their initial plan.
Decision: Introduced streaks, levels, and progression so each session feels like advancement. Early indicators showed lifts in D7 and D30 retention.
Studied leading nutrition apps and analyzed user feedback to understand friction in logging behaviors.
Decision: Upgraded logging to multi select, replacing one at a time input so tracking is faster and less interruptive.
Observed a live workout with a user and saw frustration with the overwhelming, interruptive UI.
Decision: Simplified fitness into a workout player so sessions flow without friction and logging stays out of the way.
Mapped the full user journey and found that half of users were frustrated with excessive animations and unclear flow.
Decision: Reduced animations and clarified transitions so users can move through workouts, logging, and progress without confusion or delay.
Ran a usability test to evaluate which weight logging UI felt more intuitive.
Decision: Shipped option B, with nearly 90% of users preferring it.
Share-out rate tracked when a character moment landed.
Frame-rate telemetry showed particles dipping under 45fps in full sun.
Lens-usage curves revealed the top 3 lenses drove 70% of usage.
Decision: Tightened capture timing, lightened particles, and re-ordered the carousel.
Spoke with Thomas Celentano and Tana Kim to ground the work in authentic Star Wars IP.
Tana guided symbol meaning, typography, and line system.
Decision: Aligned the UI with Walt Disney World's Star Wars experiences to ensure cohesion across the universe.
Post-experience surveys surfaced a clear gap: users wanted guidance, "a walkthrough tutorial would have been helpful."
Decision: Introduced lightweight hints to guide first-time use and reduce confusion.
Experiential Hospitality is a community of builders and operators aiming to create and operate world-class, one-of-a-kind destinations. In one of the meetings a fellow member struggled to get more bookings, a few members of the group and I suggested he create a landing page separate from his booking so people can warm up to his stay rather than being thrown into a booking engine. I designed a landing page for him and with my direction he implemented it on his site.
In one of the calls a few members voiced that they needed help with SEO, so I walked them through my own SEO research using Neil Patel's answerthepublic.com: a keyword research tool that provides raw data on what consumers are asking. Using the tool I was able to discover which demographic researched weekend getaways the most, how important a pet is to their decision-making, and where in Central Florida people would want their getaways to be.
I create a directory of the best cafes across Central FLorida, from Downtown Orlando to Winter Park, Kissimmee, Winter Garden, and Dr. Phillips. Every cafe in our directory is personally visited and honestly reviewed. We care about the details that matter: Wi-Fi quality, noise level, whether it's good for studying, the vibe, and of course, the coffee.
I built a custom headless CMS in Sanity to power the Orlando Cafe Directory. It structures cafes with UI-driven fields like vibe, seating, and noise level, and lets non-technical users publish updates instantly without engineering support.
Ecommerce marketplace storefront for LunaFit, product discovery and checkout flows.
Partnered with a photographer-inventor to bring his product to market, delivering a custom e-commerce experience with expressive motion design and a frictionless checkout flow.
I was tasked to create the assets for the WDW Photobooth lens, a multi-park AR with themed overlay variations and a photo capture experience.
I designed a personal platformer game called “Would you love me if I was a worm”. The main character (my partner) has to go through 3 various obstacles: planning an ideal date, avoiding the she-worm as he collects coins, and finally using those coins to shop for gifts which the queen will rate at the end. If the queen is happy with his proposed date and gifts, she won't execute him.
Here are a few samples of my illustrative work at Disney: From photoshopping Pixar-shaped clouds, illustrating chalkboard art of a DCL ship, creating Peter Pan constellations, and designing a Disney-inspired Christmas backdrop.
to help me improve my interviewing skills?