Understand the system
300+ unlabeled frames
Audited and labelled before anything was redrawn.
- Research
- Systems thinking
How I work
I think in systems, not screens.
Three arguments for how I work, seven capabilities that carry them, and the craft underneath.
Three arguments
Many designers say they design apps. My experience shows I design ecosystems.
Many designers say they design apps. My experience shows I design ecosystems.
Almost none of my best work is about visuals alone. It’s about making technology disappear.
I repeatedly work in emotionally engaging products. Every product I’ve worked on has an emotional outcome.
Even the enterprise work isn’t about back-office software. It’s about helping people become a better version of themselves.
My approach
Seven capabilities, each with something you can point at.
Find the human friction
LunaFit onboarding funnel
The drop was at goal-selection, not sign-up. Session replays said so before opinions did.
- Research
- Analytics
Design the behavior
The LunaFit coach
Conversation states, not just bubbles, so engineering built one machine, not a pile of edge cases.
- Interaction design
- Systems thinking
Prototype the experience
20+ Rive components
Voice and animation on one event-driven model, one integration point for engineering.
- Prototyping
- Interaction design
Build scalable foundations
PhotoPass Style Guide v3.6
13 documented systems, adopted across three parks.
- Systems thinking
- Interaction design
Partner through implementation
DCL component library
11 components, zero hardcoded values, reviewed with engineering before the design was finished.
- Engineering collaboration
- Systems thinking
Learn from real usage
Ears & Balloons
Top 10 in creates and swipes, conversion up 6.2%.
- Analytics
- Research
Motion
Motion Design & Micro Interactions.
Illustration
Illustration & Graphic Design
PhotoBooth Lens Stickers.
I was tasked to create the assets for the WDW Photobooth lens, a multi-park AR with themed overlay variations and a photo capture experience.
Platformer Game.
I designed a personal platformer game called “Would you love me if I was a worm”. The main character (my partner) has to go through 3 various obstacles: planning an ideal date, avoiding the she-worm as he collects coins, and finally using those coins to shop for gifts which the queen will rate at the end. If the queen is happy with his proposed date and gifts, she won't execute him.
Disney Backdrops & Magic Shots.
Here are a few samples of my illustrative work at Disney: From photoshopping Pixar-shaped clouds, illustrating chalkboard art of a DCL ship, creating Peter Pan constellations, and designing a Disney-inspired Christmas backdrop.
AI & Prototyping
AI & Figma Prototyping
Designing in Motion: Workout Player Prototype.
Prototyped the workout player as a real-time experience, testing transitions, coaching cues, and logging under actual usage conditions. This helped uncover friction early and refine the flow into something users can rely on mid-workout.
From Prototype to Product: Full-Stack Budgeting Experience.
Designed and built a fully functional budgeting app by bridging Figma MCP, Claude, and Cursor into a seamless workflow. Translated UI concepts into a live web experience with real backend integration, enabling rapid iteration, real data handling, and immediate usability testing.
Vibe-Coded for Disney: This Presentation, Live.
This presentation itself is the prototype. Hand-crafted in HTML, CSS, and JavaScript with Claude as a copilot, every slide, animation, tab, and gallery shaped through conversation, design intent, and iteration. Built end-to-end in days, not weeks.